A recent analysis by Auto Trader indicates that a substantial amount of car-related content on TikTok, often referred to as #CarTok, is misleading and could be harmful to vehicles. The study reveals that nearly two-thirds (59%) of car TikToks provide questionable advice, and drivers should exercise caution when following these suggestions.
Specifically, the report highlights critical areas of concern:
Car Cleaning Hacks (81% misleading): A vast majority of car cleaning videos promote methods using household items (e.g., toothpaste, coconut oil, mops, or even toilet brushes attached to drills) that may cause damage to vehicles.
Car Repair Videos (90% misleading): Despite high search volumes for “car repairs” on TikTok, 90% of these videos, often showcasing professional repairs, are not suitable for inexperienced individuals to attempt. Following such advice could lead to further damage.
On the other hand, the report highlighted several useful niches within #CarTok:
Car Maintenance Tips (72% helpful): The majority of car maintenance videos, often created by professionals, provide accurate and helpful advice on preventative checks like inspecting shock absorbers, preparing for cold weather, and checking oil and tyre pressure.
Driving Tips (68% helpful): Primarily aimed at learner drivers, these videos from driving instructors offer practical advice for driving tests and general driving skills.
Erin Baker, Editorial Director at Auto Trader, notes that although TikTok is increasingly being used as a source of information, many videos prioritise sensationalism and viewer engagement over factual accuracy. It is always advisable for drivers to consult professionals regarding vehicle maintenance and repairs. This consideration is vital for drivers of leased vehicles, as damage from misguided hacks may not be covered by their lease agreements, which could result in unexpected costs.